Blog

Writing on systems that ship.

Notes on AI automation, CRMs, and building systems that hold up in production — not just in demos.

01—January 15, 2026

Why I stopped selling AI demos

Demos impress in meetings. Production systems impress at month-end.

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02—November 2, 2025

The real cost of manual follow-up

The leak isn't the missed email. It's everything that never gets sent.

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03—September 18, 2025

Building CRMs that teams actually use

If the CRM fights how your team works, they won't use it. Full stop.

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